BPO in India and Andromeda

The Indian BPO industry has shown impressive qualitative and quantitative growth in recent years. The array of services offered range from the low-end data entry and answering customer queries to the more sophisticated data analytics and equity research to high-value services like R&D across multiple industry verticals.

Andromeda has been a leader in the field of outsourcing services. From pioneering a domestic call center in 2000, the company has grown rapidly from strength to strength over the years to rank among the top domestic BPO companies in India. The company has 14 centers in 5 Indian cities - Mumbai, Pune, Delhi, Bangalore and Chennai, ~5000 seats, 6500+ people, and a field force of 1500+ people. Its multi-city, multi-center operation ensures near national coverage, even as it looks forward in coming years to opening up new centers and expanding to new cities.

Andromeda has a strong presence in three key industry verticals – Telecom, Banking and Insurance, which comprise 80% of the demand in the domestic BPO sphere. The company is well positioned to service these needs and provide expert solutions:

Telecom: 9 years of servicing leading Indian telecom companies, including the top three providers, has given the given Andromeda in-depth experience in dealing with both inbound and outbound telecom processes that take care of the entire customer life-cycle management in this field.

Insurance: Andromeda services many of the leading life and general insurers in India today, and has gained a thorough understanding of insurance processes and continues to increase its presence in this vertical.

Banking & Finance: Andromeda has been handling all types of banking products and servicing varied customer segments since its inception, for over 15 leading Indian private and MNC banking clients.

In terms of functional capabilities, Andromeda is recognized in the market for its leading outbound selling capabilities, strong inbound experience and total customer focused solutions. We have also pioneered a new outsourcing model, Marketing Process Outsourcing. Unlike conventional BPO which stresses cost control at the back-end of business, MPO is a front-end model that delivers efficiency and adds value to our clients’ top line, thereby ensuring sustainable benefits. The model incorporates a natural de-risking approach through the use of both voice and non-voice programs.